Experience design

Hi, How Are You?

MAIP x Digitas Connected Hackathon

UX/UI Design, Research, Strategy, Art Direction

Joy Lu
Grace Bui
Gina Tran

Adjusting to the “new abnormal” can take a toll on our physical and mental well-being.

One Week in August 2020

project team
The Problem

How do we make it a priority to look after the mental health of ourselves and those around us.


Designing an app that engages loved ones to learn, share, and communicate about mental health without the need to call or text them.

About our consumer

86% of people agree that the term “mental illness” carries a stigma . 79% of people agree that less stigma and shame around mental health disorders would lower suicide rates

Interview insights
  • People want to express and share how they're feeling, especially during this time.
  • People don't have the right outlet or are too emotionally exhausted; this leads to texting/calling fatigue.
  • The stigma around mental health prevents strong articulation and a fear of explaining uncomfortable feelings.
color psychology

While looking for ways to express emotions, we came across strong color & mood correlations. We used this insight to make it easier for people to subconsciusly express their own psychological states.

Daniel johnston

Daniel Johnston’s music & life inspired “Hi, How Are You” Day in Austin. A day reminding people to at least ask those four words to encourage candid conversations about mental health. We envisioned this app as launching through the Hi, How Are You? organization.

the concept

A shared mood tracking app. With this app, loved ones can share emotions on a daily basis, sparking genuine conversations about mental health.

Final Screens
Color selection

To log our subconscious feelings & associations, the user is first asked to select the color & hue that best represents their mood.

Logging emotions

The user then selects an emoji after selecting a color to account for possible differences in a cultures color perception. Logging notes along with emotions is optional to be inclusive of busy users.

Daily Check-ins

Making a habit out of mood checking is important for users to learn how to regulate emotions long-term. To reduce user attrition, we implemented notification bar check-ins so users can immediately return to whatever they are doing after checking in.

How are y’all?

We all want to make sure our loved ones are okay but we aren’t able to check in on them as often as we’d like. “Hi, How Are You?” addresses this & after being invited to view a loved one’s mood, the app can suggest actions based on their current mood & mood patterns.


Our “Hi, How Are You?” app design was a finalist of the MAIP x Digitas Hackathon competition. The launch of our app could result in a massive reduction in stigma around mental health, many conversations could be sparked saving lives and relationships. Normalizing conversations about mental health is possible, the first step is asking “Hi, how are you?”

jessica mason